At the time when Rita, IAS (UP:75), took over as Secretary, Ministry of Textiles, things were not in perfect shape with the global industry reeling under a severe financial crisis weighing down heavily on demand. However, things have gradually begun to take a positive shape and the Indian textiles industry is now on the path of resurgence.
At the very outset, the Textiles Secretary explains to us that the current focus of the Ministry is largely on all-round development and inclusive growth. “Emerging from the impact of the global recession, it is of utmost importance to us that we keep pace with the world in terms of technology, work processes and global competition,” said Rita Menon, adding that the Ministry of Textiles initiated a number of steps and initiatives in 2009-10 in tune with the Government’s revival plan.
“India has tremendous potential in the field of man-made fibres”, says Rita, adding that it is ranked second in the world by the World Fibre Report 2008. “With limitation on the growth of cotton on account of limited availability of land for its cultivation, the global fibre consumption trend is likely to further tilt in favour of man-made textiles. However, with high market potential for so many fibre products, it becomes difficult to decide upon the right mix of fibres, ” Rita said validating the need for a National Fibre Policy which has already been drafted and put up on the Ministry website for consultation.
Menon also feels that the quantum of fibre should increase.
Talking about challenges in the international market, Menon said, “The recession showed us that we could not solely depend on the US and EU to market our products and we are on a constant lookout for new markets. Japan, Latin America, Australia, South Africa and the Gulf countries are some of the new markets that we have or are looking to tap in an organized way. We are aiming at more aggressive handloom exports through fairs where we represent India in a consolidated manner”.
Other areas where Rita Menon’s role and contribution has been instrumental include implementation of initiatives for skill development and education, working towards better supply chain management, setting up of integrated textile parks and working towards boosting sericulture, among many others. Speaking of support from the Minister and the Government, Menon notes that “the Minister is always accessible and open to new ideas and initiatives”.
Ask this well-versed IAS officer what keeps her driven, she replies simply, “I fall in love with every job. I don’t believe in looking back and regretting decisions and I make sure I bond well with people”. When asked for a note of advice to young civil servants, Rita concludes by saying: “You have the most exciting job possible..Make the most of it!”
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